This week we have been talking about feature channel hierarchy which talks about how some elements such as color, shape, and movement catch our attention and in what order they do so. The image above is of the Comcast TV guid which greatly utilizes the color, movement, and shape channels.
Although it is not visible in this image, motion is used in this display. In the top right corner of the menu, there is a video preview that advertises upcoming shows. This part of the display may be the first component of the page to catch the users attention, fallowed by the actual TV guid menu.
The fist thing we notice in the list of programs is the bright yellow rectangle which simply marks the item the remote has selected and corresponds to the information given on the top lefthand side of the screen. Next we notice the long purple block that indicates there is something special about that program that may interest the user. In this case the purple block is representing that the program is a movie. Other than the column of light blue squares on the left hand side that indicate the channel the row is addressing, all the other blocks are the same dark blue, but some are much larger than others. The smaller blocks indicate shows that only last a half hour while the larger blue boxes indicate shows that run for more time. Each row of blocks corresponds to the timeline at the top of the menu. Over all the color channel is at the top of the hierarchy for this display. Color is used to indicate headings or programs of interest and then shape is used to attract the user’s gaze to shows that are on for a longer time.
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